August 2022 turned out to be a great month for Fox News. On August 28, 2022, the seemingly notorious TV channel was ranked as the third highest ranked TV network by Prime Time. It is no secret that news channels are always in competition for higher ratings and giant news outlets like MSNBC, CNN, and BBC are always at the forefront. They use various tactics to increase their ratings – and fairly so! Rating is the only measurement that determines the success of cable networks.
Different news outlets have opted for different strategies to win this rat race of ratings. Recently, CNN launched a new strategy where the news outlet decided that they would reduce the number of ‘breaking news’ in 24 hours. In July 2022, CNN decided that they would not label news as ‘Breaking News’ unless it is something really important and crucial. However, the issue with that is unless you engage with your audience, you can not win the battle of ratings.
But for Fox News, 2022 bliss. Although Fox News is notorious for supporting The Republicans (and Donald Trump,) it succeeded its competitor: ABC. These two news outlets have been fighting hard to win the ratings. Initially, ABC was ahead of Fox News. But as for the latest updates of September 2022, Fox News has left ABC behind. It has secured a historic rank as the third highest-rated network in the United States.
However, it is essential to note here that Fox News had over 2.3 million viewers on Prime. Some of the shows that drew the most audience to Fox News are Tucker Carlson’s Tonight, Hannity, and Jesse Water’s Prime Time.
Together, all these widely popular shows have brought over 15 million viewers to Fox News.
Where Does the Support for Fox News Come From?
Of course, the popular TV shows, streaming on Fox News, are the first things that have driven unprecedented audiences to the news outlets. Given this outpouring ranking of Fox News, it is a sensible idea to ponder over such drastic popularity of the news outlet. Where the support of Fox News comes from is a question worth asking. If you ask that question, it will take you back to the notorious history of Fox News. For the last 6 years, Fox News has been singing the songs of Donald Trump, defaming Barack Obama.
The correspondents of the outlet go to every extent to defend the 45th president of the U.S. No wonder Fox News did not stream the January 6th hearing – which is the most horrific event in the history of the U.S. Why? Because it was done by Donald Trump and his fellow Republicans.
So, the answer is: The outpouring of support for Fox News comes from pro-Trump and Republicans. But here we are: Like it or not, Fox News is now the third highest-ranked news outlet in the United States.