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J-Lo Just Teased the Launch of Her Beauty Brand, And Here’s Why Everyone is Freaking Out

Louis Bethel
April 26, 2021

There is a popular trend going around in Hollywood where celebrities are launching their own cosmetics brands to compete in the ever-growing beauty market.

It all started when Kylie Jenner started selling her own lip kits. The company, known as Kylie Cosmetics, is worth $1 billion today and has inspired other celebrities like Rihanna to start their own brands as well.

Dfree/Shutterstock | Jennifer Lopez has also joined the beauty race with her own skincare and cosmetics company called J-Lo Beauty

Now Jennifer Lopez has also joined the beauty race with her own skincare and cosmetics company called J-Lo Beauty — and we couldn’t be more excited for her.

The singer is following in the footsteps of all the other A-listers who have recently come out with their own successful ventures. Even singers like Lady Gaga and Selena Gomez launched their beauty brands this year, so it seems like the perfect time for J-Lo to dip her toes in the industry as well.

J-Lo’s beauty routine has been a hot topic in the tabloids for many years. At 51, the singer looks half her age and has flawless, dewy skin, which makes one wonder about her skincare routine. So obviously when she teased the launch of her own skincare brand on Instagram, fans were beyond excited to finally get to know her secrets.

Tinseltown / Shutterstock | J-Lo’s beauty routine has been a hot topic in the tabloids for many years

The singer is one of the celebrities who doesn’t shy away from going barefaced. She has posted numerous selfies on Instagram without makeup, making people wonder how her skin looks so flawless all the time.

In one interview, the singer confessed that she has always had good skin thanks to her genetics. But she also takes good care of her health, by exercising regularly, eating healthy foods, drinking enough water, and getting plenty of sleep—all of these factors have a massive impact on our skin and overall appearance. Furthermore, Lopez also avoids caffeine, alcohol, and cigarettes, which helps her skin stay clear.

Ovidiu Hrubaru / Shutterstock | J-Lo also practices good hygiene and always washes her face after her workout to keep her pores clean

Her best tip for healthy skin to get enough sleep every night. Lopez says that she makes sure to get at least 8 hours of shuteye but sometimes she’ll even stay in bed for ten hours if she has a free day ahead.

J-Lo also practices good hygiene and always washes her face after her workout to keep her pores clean. In an interview with Hello! in 2016, she said that she never leaves her house with an SPF because harmful sun rays can damage your skin and speed up premature aging.

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