The chain struck a deal with Travis Scott to print his face on one of their meals that has all of the rapper’s favorite items. Even though the offer is for a limited time only, it doesn’t include any new foods, sauces, or ingredients.
In fact, it’s comprised of a Quarter Pounder with bacon, cheese, and lettuce, a medium-sized fry with BBQ dip, and a glass of Sprite. Sticking to its pricing strategy, McDonald’s is offering this special meal for $6 only, but the offer is only valid until October 4.
But if who can’t get their hands on the deal, fear not because all of the items in the ‘Travis Scott Meal‘ will be available after the offer expires, you will just have to order them separately.
McDonald’s isn’t the first fast-food chain to try the limited-time tactic for boosting sales and creating a hype around new menu items, other competitors like Taco Bell and Burger King have also had success with this strategy. KFC also brings out trendy items regularly to create more excitement among new and existing customers.
Another trend these fast-food brands are hopping on is using social media influencers to do participate in food-related challenges or encourage people to promote their business on their social media platforms. This way, their customers are able to reach a larger audience through word of mouth.
While launching new menu items is a great way to create more excitement among customers, changes in recipes aren’t very easy to implement in the kitchen while ensuring the same quality across every franchise.
There are so many complexities behind new menu item launches, including the cost of extra ingredients and the risk of the product not selling well. Fast-food chains have also taken a massive hit during the pandemic which has forced franchisees to cut back on the menu by removing salads and all-day breakfast.